Sales LEADERSHIP & PERFORMANCE Coaching
Most sales coaches hung up their quota years ago. They're teaching what worked in a world that doesn't exist anymore.
Here is why I’m different…
I’m currently a VP of Sales at a Fortune 1000 company—carrying quota, leading teams, navigating the same AI disruption, pipeline pressure, and forecast scrutiny you are. Not last year. This year.
I've been in sales for 25 years and leading teams for over a decade. I'm professionally trained—certified by the International Coaching Federation (the gold standard) and holding Executive and Career Coaching certifications through University of Kansas.
Most coaches tell you what worked for them. I help you find what works for you.
Whether your team isn't hitting the number, you're drowning in your reps' deals, or you need to land your next role—I'll help you build the accountability, clarity, and confidence to start winning.
Who I Work With
Front-Line Sales Leaders
You're leading a team of AEs, SDRs, or CSMs and need to get everyone rowing in the same direction. Whether you're about to step into leadership, just got promoted, or have been managing teams for years, the challenge is the same: you're spending more time in your reps' deals than coaching them, struggling with forecast accuracy, and fighting to enforce real accountability. I help you lead with confidence and build a team that performs—not just survive quarter to quarter.
Executive Leaders
You lead leaders—which means you need systems, not just solutions. The transition to managing managers is harder than most expect, and with AI changing the game, you need to lead differently. I help you build scalable leadership practices that develop your frontline managers and drive results across the organization.
Sales Professionals in Transition
You're great at what you do, but you're stuck—wrong company, wrong role, got caught up in the latest RIF, recently passed up for a promotion, or ready for the next move. I'll help you navigate career transitions and land roles that align with your goals.
Your Problem
You Were Hired to Lead. Instead, You're Drowning.
You crushed your number as an AE. You knew how to close. You knew how to hustle. So they promoted you.
Now you're managing a team, and it feels like you're doing everyone's job but your own. You're jumping into deals because you don't trust your reps to close. You're spending Sundays rebuilding forecasts. You're in back-to-back meetings with no time to actually coach. And when someone underperforms, you either avoid the conversation or let them coast because firing feels impossible.
Meanwhile, your VP is asking why the team isn't hitting their number. Your reps are looking to you for answers you don't have. And you're wondering if you were better off just carrying a bag.
Here's the truth: you weren't trained for this. Being great at sales doesn't make you great at leading sales. And most coaching out there is either retired reps giving advice from 2015, or HR consultants who've never carried quota.
You need someone who's doing this job right now. Someone who understands the pressure of enterprise deals, pipeline management, and leading through uncertainty. Someone who can actually coach you - not just tell you what worked for them a decade ago.
Or, Maybe You're Stuck in a Different Way
You're great at what you do. You've hit your number. You know how to close deals. But something's not right.
Maybe you're at the wrong company—misaligned values, toxic culture, or a product you don't believe in. Maybe you got caught in a RIF and now you're scrambling to figure out what's next. Maybe you've been passed over for a promotion you deserved, and you're realizing this company doesn't see your potential.
You know you need to make a move, but you're not sure how. You've been in sales long enough to know that desperation shows in interviews. And you can't afford to make the wrong choice again.
You need someone who understands the enterprise sales landscape, knows what companies are actually looking for in leaders, and can coach you through the transition without the career-coach platitudes.
Your Solution
Accountability-Driven Coaching That Actually Works
I work with proven frameworks that I use every day as a VP of Sales leading teams in a Fortune 1000 company—backed by a decade of real leadership experience, not theories.
The core of everything I do is accountability—for you, for your team, and for the results you're responsible for. Most managers avoid accountability because they confuse it with being harsh. Real accountability is clarity. It's knowing what success looks like, measuring it honestly, and coaching people to get there—or making the hard calls when they don't.
Here's what we focus on together:
Building Real Accountability Systems Stop hoping your team will figure it out. Learn how to set clear expectations, track what matters, and have the tough conversations that actually move performance.
Coaching vs. Doing You were promoted because you could close deals. Now your job is to build closers. I'll help you stop jumping into your reps' deals and start coaching them to win their own.
Forecast Accuracy That Builds Trust Your VP needs to trust your forecast. Your team needs to trust your judgment. Learn how to build pipeline discipline and call accuracy that makes you credible up and down the organization.
Hiring and Firing with Confidence Most managers hire too fast and fire too slow. I'll help you interview for the right traits, onboard with structure, and remove underperformers before they poison your culture.
Managing Your Time and Energy You can't lead if you're burned out. We'll build systems so you're not living in your calendar, and you actually have time to think, coach, and lead.
Navigating Career Transitions with Strategy Whether you're looking for your next role or ready to step into leadership, I'll help you position yourself effectively, interview with confidence, and land opportunities that align with your goals—not just the first offer that comes along.
Real Results from Real Leaders
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JT Seelman - Sr Manager, CrowdStrike
“ Working with Thom has been incredibly valuable. His coaching helped me gain clarity, sharpen my mindset, and build the confidence to move forward with purpose of stepping back into my calling. What stood out most was his ability to listen deeply and then challenge me with thoughtful, practical insights and actions that immediately made an impact. I came away from each conversation with a clear sense of direction and renewed motivation. I highly recommend Thom to anyone looking to take their professional growth to the next level.”
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Jaching Huang - Regional Sales Leader, Cisco
“Working with Thom has been truly transformative for my career and I’m loving my job again! He’s not just a seasoned leader — he’s an exceptional mentor who invests deeply in others’ success. Thom strikes the perfect balance between sharp guidance and empowering independence, giving you the clarity and confidence to lead at a higher level.
His impact on my growth has been tangible: multiple promotions, stronger leadership presence, and the strategic mindset to thrive in complex environments. Anyone who works with Thom will accelerate their development faster than they thought possible.”
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Chris McDonald - Sales Director, Myriad Genetics
“Thank you for your help in creating my first accountability tool that I’ve rolled out to all my managers and their team. The first couple months, I asked the team to give me some grace as we learned a new accountability process…after three months, we got it dialed in and started to recognize the clarity this brings in pipeline generation and maintenance. Most notably, it has forced the B players and a few of the C players on the roster to work proactively vs reactively. And, for me, this has brought clarity to what is likely hindering a reps underperformance. It’s a great addition to my leadership tool belt.”
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Toni Spinuzzi - Strategic Account Executive, Rubrik
“I always leave our conversation with a new, positive perspective. Your strategies for growing my career lead me down a path of self-reflection. This new mind-set is opening my eyes to how I could employ those same principals to grow my life and live with more purpose. If I had to use two adjectives to describe you to a friend they would be Authentic and Ambitious. Thank you!”
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Derrick Banas - Account Executive
“Thom has been a true partner in my growth as a Senior AE. He coaches from real-world experience and helped me communicate more effectively, see blind spots, and show up with greater clarity and confidence.
His coaching is practical, honest, and pushes you to grow. I’m a stronger collaborator and a better performer because of him.”
In the past year, I've helped:
Multiple leaders land new roles at companies that align with their values and career goals
A frontline manager increase forecast accuracy by over 40%, earning trust with their VP and clarity with their team
A second-line leader build an accountability framework that helped his managers enforce performance standards, remove under performers, and reward top performers. This framework is now used across their entire North American sales organization.
Multiple new managers shift from "doing" to "coaching" - reclaiming their calendars and building teams that can close without them
These aren't case studies from 2015. These are leaders I've coached in the past 12 months while carrying my own quota and leading my own teams.
Ready for Real Results?
If you're stuck—whether it's leading a team that isn't performing, drowning in your reps' deals, or trying to land your next role—it's time to build a different approach. I offer coaching engagements designed around your goals, not hourly sessions that nickel-and-dime you. We'll work together to build the accountability systems, leadership skills, and confidence you need to start winning.
Not ready for a full coaching package? You can start with a focused one-session experience — like the Leadership Impact Session or the Career Transition Jumpstart. Both of these can be booked directly with a consultation.